Motivating MNCs to Engage BoP as Consumers and Producers
By
Scott Anderson
Next Billion
November 02, 2010
We take it for granted that companies aiming to do business at the BoP have done the same sort of due diligence required for top of the pyramid market analysis. That would be: understanding consumer purchasing power and buying habits, and setting the appropriate price points.
We take it for granted that companies aiming to do business at the BoP have done the same sort of due diligence required for top of the pyramid market analysis. That would be: understanding consumer purchasing power and buying habits, and setting the appropriate price points.
You, or in this case, I, would be wrong.
Taking in a session at the Net Impact Conference this past weekend, I was reminded that, by enlarge, multinational companies (MNCs) may have the interest in the BoP, but those that deeply understand their customers and how they live are still in very much in the minority.
(off site)
