Net Impact: Ways to Profit From Social Change
By
Nilima Achwal
Next Billion
November 01, 2010
This weekend at the Net Impact national conference, I had the opportunity to listen to Jason Saul CEO of Mission Measurement LLC, and author of Social Innovation, Inc.: Five Strategies to Drive Business Value through Social Change. He proposed a few concrete methods for businesses to create a robust revenue stream by creating powerful social change.
This weekend at the Net Impact national conference, I had the opportunity to listen to Jason Saul CEO of Mission Measurement LLC, and author of Social Innovation, Inc.: Five Strategies to Drive Business Value through Social Change. He proposed a few concrete methods for businesses to create a robust revenue stream by creating powerful social change.
According to Saul, there are "ferocious profits" involved with making social change the basis of a corporation's business. "The fundamental 'aha' is not about philanthropy," he explained. "The economy is now valuing social outcomes!"
(off site)
