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Health Joins Green as Business Imperative and Opportunity

Nancy Turett, Global President, Health, Edelman; Mark Grundy, Vice President, CSR, Edelman; Marc Gunther, Contributing Editor, FORTUNE
 

An emerging argument in the CSR space is that business has to factor health into its business strategy, not only to fulfill its social contract with all stakeholders but to realize its full market potential, and even be viable. Edelman has come forward with evidence that business has gone “green”; now it’s time to go “Health.” Their claim is that the public expects this; and takes action for and against companies accordingly.

In this webinar, FORTUNE journalist Marc Gunther will interview Nancy Turett, Global President for Health at Edelman, and Mark Grundy, Vice President, CSR, Edelman, about the public’s evolving relationship with health. They’ll discuss how health is joining green as central to sustainability of the people, the planet, business, culture and society.

Findings from the Edelman Health Engagement Barometer 2010, along with results of the pre-webinar survey will be explored, and provide a basis for this discussion.

Nancy Turett is Global President for Health at Edelman, the world’s leading independent public relations and public engagement firm.

Nancy helps clients operate in a changing context where effective engagement with all publics is essential to thrive and lead. She counsels corporations, health providers, universities, advocacy organizations, foundations, government agencies, and organizations in other sectors. Her Health Engagement strategies address issues such as personal health empowerment, aging society, access to health care, trust and the business of health, the digital health revolution, behavioral health issues such as obesity, inactivity and tobacco use, and global infectious diseases.

Mark Grundy

Mark Grundy drives New York CSR’s environmental offering to financial, corporate, governmental and NGO clients. He provides both global and national media strategy expertise as well as counseling on CSR platforms, stakeholder mapping and engagement, influencer outreach and events as well as crisis management.

Mark is a Vice President in the firm’s CSR practice in New York and his client portfolio includes: UPS, PepsiCo, G.E., Suzlon Wind Power, PwC and CBRE as well as the NGOs: Environmental Defense Fund and Carbon Disclosure Project.. He consults on climate clean energy, green industry and carbon across the global Edelman network and is a regular writer on the subject in PR Week. Mark has experience in the fields of climate change, energy, air pollution and biodiversity loss.

Marc Gunther

Marc Gunther is a leading thinker, writer and speaker about business and sustainability. All of his work is animated by his belief that companies that make the world a better place—by serving their customers, their workers and their communities—will deliver superior results to their owners in the long run.

Marc is a contributing writer to FORTUNE magazine and the author of Faith and Fortune: How Compassionate Capitalism is Transforming American Business (Crown Business, 2004). He is conference chair of Brainstorm: Green, FORTUNE’s conference about business and the environment.

The Green Economy Map: Finding Where Your Skills Fit in the Green Economy

Carol McClelland, PhD, Founder and Executive Director of Green Career Central

As the green economy gains traction, it can be difficult to make sense of your green/clean/sustainable career options. Perhaps you see too many options or you aren't sure there is a place for your skills. Understanding the big picture view of the emerging new economy is the first step. With a way to clearly conceptualize the sectors of the green economy you have an easier time pinpointing the areas that are most likely to hold potential for your career.

Finding where your skills fit in the green economy and being able to articulate how you want to contribute to the planet are the two essential keys to conducting a successful green job search. If you can't describe what you want to do, potential employers will pass you by in favor of those who can articulate their value and your networking contacts won't be able provide you with viable job leads and referrals.

In 2007 Carol McClelland realized that emerging green innovations and sustainable business practices were going to revolutionize career possibilities. Her close attention to these developments led her to create a visually compelling map of the green economy. Join this call to discover which sectors of the Green Economy Map are a match for your skills, education, and passions.

Carol McClelland, PhD, the author of the award-winning book, Green Careers For Dummies, is one of the nation’s leading green career experts. Throughout her career, Carol has helped thousands of people find work that matches their values and interests. In addition to writing Green Careers For Dummies, Carol is the Founder and Executive Director of Green Career Central. This online coaching and resource center is dedicated to clarify the ever-evolving world of green career possibilities and helping professionals discover the most effective way to leverage their skills and passions in the new economy. Carol is driven by three passions: guiding people to discover fulfilling careers aligned with their values, learning about innovations that enable people to live, work, and play more sustainably, and marveling at the inspiring wisdom of nature.

The Evolution of CSR

Joe Siblia, Founder and CEO, Meadowbrook Lane Capital and CEO, CSRwire

At its core, sustainability is about long-term thinking—meeting needs without compromising the needs of future generations. For all the talk about sustainability in the corporate sector, trends are emerging that will impact business’ ability to play a sustainable role in society. The implications of everything from the 140-character tweet to sustainability reporting requirements on international stock exchanges are leading some to ask questions about the current sustainability of sustainability itself.

Join Founder and CEO of Meadowbrook Lane Capital and CSRwire CEO Joe Sibilia to hear about the cultural phenomena that are shaping the corporate responsibility movement and the factors that promise to either make or break CSR as a long-term driver of sustainable development.

As a visionary of the socially responsible business movement, Joe Sibilia is founder and CEO of Meadowbrook Lane Capital (MBLC) (www.meadowbrooklane.com), described by the Wall Street Journal as a “socially responsible investment bank” specializing in turning values into valuation.

He is also the CEO of CSRwire.com, (www.csrwire.com), the social responsibility newswire service that distributes and archives corporate social responsibility/sustainability news to journalists, analysts, investors, activists, academics, public relations and investor relations professionals worldwide.

Joe also founded the Gasoline Alley Foundation (www.gasolinealleyfoundation.org), a 501(c) 3 corporation that has incubated forty-three small businesses since 1985 and teaches inner city and/or underprivileged persons to be successful entrepreneurs using socially responsible/sustainable business practices while revitalizing inner city neighborhoods.

Getting the Most Out of the Net Impact Conference for your Job Search

Ellen Weinreb, Headhunter for executive search firm Sustainability Recruiting

Based on the success of a limited-audience session from last year, CSR recruiter Ellen Weinreb is offering a hands-on Issues in Depth Call to help you make the most of the Net Impact Conference in Ann Arbor, MI on October 28-30. With a jam-packed conference agenda and multiple simultaneous sessions, it is valuable to chart out your weekend before you arrive. Ellen will guide you through the most effective strategies for maximizing your experience. The discussion will focus on the Expo, sessions and networking events. This call promises to leave you even more excited about the conference and confident that it will be a valuable three days.

Ellen Weinreb is a corporate social responsibility (CSR)/ sustainability professional with more than 13 years experience consulting and recruiting. Her clients include Levi Strauss, Clorox, Hewlett Packard, Nike and the World Bank. As a consultant, Ellen drew on her undergraduate training in economics and her master’s program at Yale’s School of Management to support her clients in creating and implementing their corporate social responsibility functions. Through this experience, Ellen gained a deep understanding of the skills and expertise that are needed to develop successful sustainability strategies and related organizational structures.

Sustainability Recruiting is an executive-retained search firm focusing on sustainability, corporate social responsibility (CSR) and corporate citizenship searches. Sustainability Recruiting prides itself on its insights and knowledge of the sustainability professional, particularly related to their challenges in creating sustainability programs, related organizational structures and in developing senior level support, processes and systems. Our clients range from large, multinational corporations - including Sears Holdings and Vi-Jon, Inc. to start-ups and mid-sized enterprises - such as, Sungevity, Sea Change Foundation, New Leaf Paper and Calvert Investments. To discuss your future hiring needs, contact Ellen Weinreb, CEO, directly at ellen (at) ellenweinreb (dot) com.

Big Business, Big Responsibilities: The Insider View on Business' Role in Tackling Sustainability Challenges

Dunstan Hope, Managing Director, BSR; Andy Wales, Director of Sustainable Development, SABMiller and Matt Gorman, Director of Corporate Responsibility & Environment, BAA Ltd
 

Big business is often painted as the villain when it comes to the environment or social well-being. There is certainly good evidence of what some businesses have done wrong in the past. But times are changing. Leading businesses are often now the visionaries: leaders in the fight against climate change, protectors of human rights and supporters of international development.

Andy Wales, Matthew Gorman and Dunstan Hope bring more than 30 years of combined experience leading change towards sustainability in industries as diverse as consumer goods, technology and transportation. Join this call to hear these three authors discuss their new book, Big Business, Big Responsibilities, and share the inside track on why some of the world’s best-known brands are addressing global challenges as a core part of their business strategy.

Dunstan Hope

Dunstan Hope is a Managing Director at BSR (Business for Social Responsibility). He is one of the world's experts on corporate responsibility in the technology industry and leads a global practice advising companies in the US, Europe and Asia on issues such as human rights, sustainability and accountability. Dunstan facilitated the creation of the multi-stakeholder Global Network Initiative on privacy and freedom of expression in the internet industry.

Andy Wales

Andy Wales is Director of Sustainable Development at SABMiller, a major global brewer, and one of the world's experts on responsible water management. He sits on the boards of the United Nations CEO Water Mandate, the World Economic Forum Water Program and the McKinsey / International Finance Corporation global water investment project.

Matt Gorman

Matthew Gorman is Director of Corporate Responsibility & Environment at BAA Ltd, the world's leading airport company, and an expert on transport and climate change. He leads the team that develops and delivers the company's sustainable development strategy - tackling environmental impacts and promoting local economic opportunities around airports, with a particular focus on Heathrow, the world's busiest international airport.