“The Best Grapes are Green: A Sustainability Case Competition from Kendall-Jackson” invites teams of up to four participants to create and submit marketing campaigns that communicate with the winery’s significant sustainability progress and innovation for emerging consumers. Specifically, the campaigns will integrate the brand attributes of family, heritage, and quality that have established Kendall-Jackson as one of the most trusted names in California winemaking and the number one selling Chardonnay for 25 years running.

“Kendall-Jackson has an incredibly loyal consumer base, and we work hard to deliver a fantastic glass of wine to them year after year,” said David Bowman, Executive Vice President. “It’s important, too, that we tell the sustainability story of Kendall-Jackson in a way that resonates with our consumer, so we figured we’d go straight to the source. The Net Impact professionals are smart, motivated, and they understand the challenge at hand. We are excited about the ideas they will come up to help us align our sustainability strategy with the Kendall-Jackson messaging.”  

The Net Impact teams will be asked to respond to the prompt: What do you recommend Kendall-Jackson do to connect their sustainability commitment to consumers in the store? Student groups can submit initial campaign proposals until December 8, 2017. From the initial submissions, ten teams will be chosen to advance in the competition, and they will receive feedback and coaching from the Net Impact and Kendall-Jackson teams to refine their proposals into comprehensive marketing plans. The top three teams will be flown to Kendall-Jackson’s headquarters in Santa Rosa, California to present their campaigns, and two individual winners will receive paid internships to bring their ideas to life at Kendall-Jackson during the summer of 2018.

Family-owned Kendall-Jackson is a progressive leader in environmentally and socially responsible business practices. The Jackson family’s approach to sustainability is rooted in its multi-generational vision to make world-class wines while having a positive and lasting impact upon our natural resources, employees and communities. The full Jackson Family Responsibility Report is available here. In addition, Net Impact represents a unique portfolio of emerging leaders who care deeply about environmental and societal impact in the world.

“At Net Impact, we empower the emerging leaders in our network through programs that give them the opportunity to be at the forefront of social change,” said Liz Maw, CEO of Net Impact. “Kendall-Jackson is an iconic brand in an incredibly important sector of the environmental discussion – agriculture. This competition gives our teams a unique opportunity to go behind the scenes to learn not just about marketing, but about everything that goes into making wine sustainable, from vine to glass.”

To learn more about the case competition or to enter, please visit our website. 

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Date

Tue, 11/14/2017 - 12:00