1) Get specific about your passions - Think about this by peeling the sustainability onion: the top layers are the global versus local contexts you need to choose from; the middle layers are the sector (NGO, public or private) and industry (consumer goods, financial services, oil and gas); the inner layer is around your role and function and defines which skills you’ll use (analysis, research, reporting, communications); and at the core is your issues expertise — knowledge of waste, human rights, natural capital, water, life cycle analysis and so forth. Based on your answers you’ll know exactly which sessions are best for you to attend!
You are unique. Your uniqueness and authenticity need to shine through in your brand story and across your personal marketing materials.
2) Give me the gist – Craft your elevator pitch! The new secret jobs market insists that you take the time to craft your memorable, original intro now – to save yourself later. Don’t fall into the trap of making your answer to “What do you do?” too short with just a title and company name. That is boring! You have to bring it to life, tell a story, and take the whole 30 seconds. Don’t sell yourself short by keeping it too short.
3) Update Linkedin - Did you know that 97% of human resources and staffing professionals use LinkedIn to search for candidates and that 77% of all job openings are posted there? Making the most of your profile with this Linkedin guide will be one of the best investments you’ll make in your job search and ongoing career and network development. As you network at the conference you can be confident that anyone viewing your profile is seeing the best you.