How can Unilever find new ways to reach digital customers with messages about their products and their corporate commitment to sustainability?
This is the business challenge participants of Unilever’s Unigame Competition were asked to solve. Unigame is an annual competition held by Unilever, one of the world’s largest producers of consumer products with a portfolio spanning 400 brands. Unilever products include everything from nutritionally balanced foods or indulgent ice creams to affordable soaps that combat disease or luxurious shampoos.
This year, Unilever received 162 submissions for their competition with over half of those submissions (91) coming from Net Impact.
During the competition, videos were submitted to Unilever and evaluated by a committee of Unilever employees. The top 10 teams flew to New York City, staying in Times Square for the North American finals where they were judged by an elite panel including Rob Candelino, VP Hair Care, Alice Kim, Director, Strategy & CEO Support, Jonathan Atwood VP, Sustainable Business and Communications & Mita Mallick Director, Diversity & Inclusion.
So which teams won?
Santa Clara University took home first prize with their idea, #Snap2Save and won $7,000 and a trip to London to compete in the world finals with a chance to win a grand prize trip to One Young World in Bogota, Columbia.
Texas State University was awarded second place and received $5,000 while team Digital Derma, also from Santa Clara University, came in third, receiving $3,000.
What’s next?
The Santa Clara University team will be packing their bags for London to compete in the global finals for Unigame.
At Net Impact Central we congratulate all three winning teams from the North American Finals and wish team #Snap2Save from Santa Clara University luck in London.
Our Net Impact community continues to make us proud. Do you have an inspirational story to share? Let us know.
