How can Unilever find new ways to reach digital customers with messages about their products and their corporate commitment to sustainability?
This is the business challenge participants of Unilever’s Unigame Competition were asked to solve. Unigame is an annual competition held by Unilever, one of the world’s largest producers of consumer products with a portfolio spanning 400 brands. Unilever products include everything from nutritionally balanced foods or indulgent ice creams to affordable soaps that combat disease or luxurious shampoos.
During the competition, videos were submitted to Unilever and evaluated by a committee of Unilever employees. The top 10 teams flew to New York City, staying in Times Square for the North American finals where they were judged by an elite panel including Rob Candelino, VP Hair Care, Alice Kim, Director, Strategy & CEO Support, Jonathan Atwood VP, Sustainable Business and Communications & Mita Mallick Director, Diversity & Inclusion.
Texas State University was awarded second place and received $5,000 while team Digital Derma, also from Santa Clara University, came in third, receiving $3,000.
At Net Impact Central we congratulate all three winning teams from the North American Finals and wish team #Snap2Save from Santa Clara University luck in London.
Our Net Impact community continues to make us proud. Do you have an inspirational story to share? Let us know.