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Growth Marketing Manager

FarmTogether

Create a New Asset Class. Feed the Planet. Fight Climate Change. Alongside a changing climate, the global population continues to grow, with expectations of reaching 9.7 billion by 2050. This means approximately 70% more food will be required than is consumed today. With increasing food production needs and decreasing land suitable for cultivation, the world is facing a threat to global food security. Simultaneously, studies show that the global food system accounts for between 11 and 19 billion tons of emissions per year, or a third of global emissions. This makes agriculture a critical contributor – and solution – in the fight against climate change. In order to navigate scarce natural resources, keep up with the needs of a growing population, and reduce agriculture's footprint, farmers are looking to climate-smart approaches more than ever before. FarmTogether's mission is to bring creative and transformative capital to natural assets, starting with U.S. farmland. By driving abundant and creative capital to farmers, we’re giving investors the opportunity to drive agriculture toward sustainability on a massive scale. This is a unique opportunity to be a part of a mission-driven company dedicated to environmental longevity and prosperity for all while opening up vital asset classes for all investors. Our founding and executive teams have decades of institutional experience in ag, farmland, and food investing, having previously deployed over $1B into this asset class. We also have deep financial and tech expertise that allows us to build investment products for the future. We’ve raised several million dollars in VC and angel funding to date, have thousands of registered users on our platform, and have deployed over $110M into farmland deals across the United States. Our backers include Blue Seed Collective, Franklin Templeton ($1.5T global asset manager), Richie Prager (a former key executive at BlackRock, the largest asset manager in the world), founders of Grammarly, founder of Pillpack, former CEO of Fonterra (largest dairy exporter in the world) and many other prominent financial, agricultural and tech professionals. Our vision is to ensure peace and plenty by investing in the sustainable agricultural revolution. WHY YOU? - First and foremost we want to hear from you if: - You are passionate about financial markets and investing (Agriculture is a plus). - You are a hustler. - You thrive in a startup environment and are looking for a role at an early stage company. - You have a “no task too-big or too-small mentality”. - You are a self-driver that can take a project and run with it. - You are a doer. We are looking for actions and results first and foremost. - You are data-driven and analytical by nature. - You learn fast. - You are looking for a long-term remote culture with optional office access. You will succeed in this role if: - You are able to prioritize and balance multiple competing priorities & projects at once. - Have strong analytical and problem-solving abilities. - Understanding of financial markets and various asset classes. - Have strong writing skills. - Have great interpersonal, presentation and communication skills; you are social by nature. - Have a hunger to learn and take on new challenges/roles outside of the main job description. Role Overview: We're looking for a Growth Marketing Manager who thrives in a startup environment. This individual is a creative, data-driven marketer that will help FarmTogether launch and scale investor acquisition campaigns across all major digital and offline channels. As the Growth Marketing Manager, you will be part of our small but growing Marketing team, and reporting to the Director of Growth and Marketing. You will be carrying out a crucial role that focuses on the full marketing lifecycle, but with a heavy and immediate focus on top-of-funnel growth and investor acquisition, driving qualified leads (accredited investors) to register on our platform. You will also own middle-of-funnel nurture campaigns as needed, strategically identifying opportunities to convert more registrants to investors. You will need to have an understanding of financial markets, various asset classes, and what investors are looking for as it pertains to both traditional and alternative investments, in order to evaluate and identify strategic opportunities for growth. You will be joining a small but rapidly growing start-up. Thus, you must be comfortable with ambiguity, taking on multiple responsibilities, wearing various hats, and being flexible as the company transitions into a streamlined business and puts scalable processes and programs into place. You will have the opportunity to grow responsibilities quickly at the company. Role: - Develop and lead all paid marketing campaigns, both online and offline, in partnership with the rest of the marketing team. - Strategize and execute a plan to grow investor pipeline and revenue, working cross functionally with sales/IR, client, and product teams. - Evaluate growth and niche partnership / advertising opportunities across financial, agricultural and Fintech spaces, with a heavy focus on content. (Advertising opportunities with niche partners to include but not limited to: paid sponsored content / guest posts, display ads, sponsored newsletters and e-blasts, videos, etc) - Own our affiliate program through CJ. - Write, test, and optimize ad copy, and email copy for outbound, inbound, and nurture programs; work with the design team and marketing team on the visual component of advertisements, and in many cases designing ads yourself within Gigma. - Have a deep understanding of our investor market segment, client needs/pain points and strong relationships with Investor Relations, Sale, Product, and Design. - Update broader team on a regular basis on plans, progress of campaigns and upcoming activities. - Manage marketing automation platform (Hubspot), identify areas for improvement and optimize for conversion. Responsibilities: - Channel Ownership: Create, test and scale campaigns across multiple channels including but not limited to paid search, paid social, display, affiliates, email, webinars, events, and more. - Marketing Analytics: Define KPIs, measure, optimize, and scale marketing campaigns. - Nurture: Nurture leads (investors) throughout the funnel (post registration through to investing) with the goal of increasing conversion rates (investments). - Optimization: Identify opportunities to improve existing campaigns and execute A/B tests to optimize email open rates, click rates, and overall campaign performance. - Sales/Investor Relations Handoff: Work closely with the IR team to drive qualified leads (accredited investors) to new deals. Minimum Qualifications, Skills, & Competencies: - 3-5 years of professional experience within a Demand Generation, User Acquisition, Lead Generation, Growth, or Digital Marketing role. - A Bachelor's In Marketing, Finance, Business, Economics, Or Related. - Understanding of the investment landscape and financial products. - Nice to Have: Understanding of Agriculture - US-based (ideally New York City Metro Area). Seniority Level: Mid-Level Industry: Financial Services, Agriculture Employment Type: Full-Time Compensation and perks: To Be Discussed - We provide medical, dental and vision insurance for US team members and a $250/month stipend to use towards healthcare for international team members. - Fully remote work with option for occasional in-office. - $500 one-time stipend for home office setup. - Professional development expenses covered (courses, conferences, books, trainings, etc) - 401K and HSA - No-fee investment into our farmland products.

San Francisco, CA 94122
United States

Full-time
Mid Level
Communications / Marketing
Environment