A Sustainable Business Agenda for 2050
About the Webinar
The Vision 2050 study, developed by the World Business Council for Sustainable Development (WBCSD), presents new opportunities for business to lead their societies on a sustainable business development agenda and represents a call to action that aims to encourage companies to reinvent themselves, their products and services to get where they and society want to be. On this call Katherine and Olivier explain how the Vision 2050 was developed, what the “must haves” by 2020 must be to reach these goals, the new agenda for business in Vision 2050, and how the Vision is being used.
Katherine Madden is a specialist in capacity building, helping to build skills and share expertise on the business case for sustainable development. Working with multinational corporations, national and local businesses and other stakeholder groups, she is responsible for the design and delivery of a full range of learning tools to accelerate learning and uptake of responsible practices. The WBCSD brings together some 200 multinational companies in a shared commitment to sustainable development. The WBCSD's mission is to provide business leadership and support the business license to operate, innovate and grow in a world increasingly shaped by sustainable development issues.
Olivier Vilaca runs the sustainable consumption program where B2B as well as consumer goods companies search for new solutions and opportunities in making sustainable consumption patterns and lifestyles easier.