Driving Sustainability from a Functional Role: Product Management
About the Webinar
When we think of careers in corporate responsibility or sustainability, we often think of a dedicated CSR Manager or Chief Sustainability Officer, spending his or her working days trying to bring people, planet, and profits together. But when we look closer at the people who arguably have the most impact on responsible or sustainable business, a different picture emerges. More and more, we see people in "regular" functional roles such as operations, strategy, marketing and product development leveraging sustainability to do their day job. These professionals are helping to define — and redefine — how their companies do business.
Companies are starting to recognize that addressing social and environmental impacts during product development can have a substantial impact on both cost savings and revenue generation. As a result, many companies are placing an emphasis on integrating sustainability into the product management role, and are looking for individuals skilled in idea generation, materials analysis, prototype development, testing and deployment, and pricing analysis. Hear how two professionals at Intuit discovered and drove an opportunity to first extend the FreeCycle model to the workplace and then launched a new Intuit product offering: FreeCycle@Work, currently used by over 2000 companies.
Jo Mackness is the Executive Director of the Center for Responsible Business at the Haas School of Business. Jo and the Center aim to have every Haas graduate apply the sustainability perspective they learned at Haas to their day jobs post graduation. Her favorite thing about her job is that she helps students get inspired about corporate responsibility, understand how they can integrate it into their jobs, and thus enjoy a more fulfilling career (and hopefully a better world).
Greg Collins is the Senior Marketing Manager at Intuit.
Tom Cushna is the Staff Business Analyst at Intuit.