Measuring Your Company's Positive Impact: Metrics, Rankings, and Reporting
About the Webinar
A company can commit to corporate responsibility, but what you measure, how you measure it, and how it is reported can be an ongoing challenge. Add to this a glut of CSR ratings and rankings, transparency, and even media coverage and public opinion, and both consumers and businesses can get confused. How does a company attempt to navigate the ambiguity of CSR reporting and measurement? Using Avon as a case study, you’ll hear how to deal with the challenges of CSR metrics & reporting and how to engage various (and occasionally oppositional) stakeholders to galvanize support.
Susan Arnot Heaney joined Avon in 1997 and has worked for both the Avon Foundation and Avon Products, Inc., focused on Corporate Responsibility since 2006. Her main focus is theHello Green Tomorrowenvironmental program and efforts such as the Paper Promise, Palm Oil Promise and Green Building Promise. She is also responsible for the Avon Corporate Responsibility Report and reporting to stakeholders on goals, metrics and performance. Heaney has played a leadership role in programs such as the Avon Breast Cancer Crusade, Avon Walk for Breast Cancer, Speak Out Against Domestic Violence, Avon Hello Tomorrow Fund and Avon Running Global Women’s Circuit. She is a member of the Executive Forum of the Boston College Center for Corporate Citizenship, the Chief Responsibility Officer Association and the Board of the Cosmetic Executive Women Foundation.