Meet the New Consumers
About the Webinar
On this call, Raphael introduces innovative brand strategies to reach the the "New Consumer," a values-aspirational, practical purchaser. This call explores taking sustainability to scale, generating growth and value beyond just consumption, and the role consumers will play in shaping the sustainability movement.
Raphael Bemporad is founding partner and chief strategy officer at BBMG. An expert in brand strategy, cause marketing and public affairs, Raphael has led campaigns international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as Seventh Generation, Fair Trade USA, ShoreBank, LUNA Bar, Nordic Naturals, Ocean Conservancy and Social Venture Network. Prior to co-founding BBMG, Raphael served as communications director at Do Something.