The New Mythmakers: How to Lead Business toward a Sustainable Future
About the Webinar
Humans have always conveyed truths about how the world works and how to behave with mythic stories, and this is no less true for brands and organizations. Advertisers in the 20th century used these stories to shift societal attitudes and behavior toward reckless consumption in less than a generation, significantly contributing to the sustainability and economic crises we now face. But a new generation - including the Net Impact community - has the ability to create and tell myths that heal society. Join Frankie Ridolfi, VP of Marketing at Free Range Studios, to explore how to develop a mythic brand story that empowers your audiences and calls them to a higher purpose.
Frankie Ridolfi is VP of Marketing at Free Range Studios, where he is passionate about inspiring business leaders to master mythic storytelling as a way to empower audiences and invite them on a journey that heals society. He has 18 years of experience in marketing innovative organizations, including two start-ups dedicated to advancing environmental and social progress. His awakening to sustainability began as a student of Geology and Archaeology at Carleton College where he examined evidence of climate change and mass-extinctions in the field.