Today’s “citizen consumers” expect organizations to address social and environmental issues, to engage with them as they do so. Marketing and PR campaigns that highlight a few niche initiatives are far from being enough. Action before communication is a fundamental imperative of the evolution of brand strategy. Once authentic action is in place, brands can begin to build movements that create social value. And brands that lead recognize that globalization and transparency demand communications and engagement strategies that are built to last.

Edelman’s Business + Social Purpose practice partners with clients to develop purpose strategies based on this approach, supported by research and unique insights.Come Lunch & Learn with us to hear about how they help the best brands combine profits and purpose.