The goal of the competition was to generate business solutions that advance consumption, production, or distribution of more sustainable food or drink options. Viable proposals could be a sustainable product, an idea to solve food waste, or an innovation in food systems.
All participants submitted an original idea on how to change the food and beverage industry for the better, either through a unique product or service. An in-house team of Net Impact judges reviewed the submissions and gave feedback to each one, ultimately choosing ten finalists to proceed to the next round: uploading a two-minute pitch video. Net Impact opened the voting process on its website for 10 days, allowing members of the general public to choose their favorite team. Next, a four-person expert panel weighed in and scores from the judges and public voting were tallied to decide on the winner. The judges featured industry experts including:
- Kirsten Tobey (Revolution Foods)
- Seth Goldman (Honest Tea, Beyond Meat)
- Dave Stangis (Campbell Soup Company and Foundation)
- Jerry Lynch (General Mills)
Foodfully won top prize with with an app designed to both reduce global food waste and improve how people are consuming food, potentially saving individual consumers about $600 a year on their grocery bill.