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B Corporations and the Mission-Driven Company

About the Webinar

As customers increasingly seek responsible products and companies, and companies increasingly integrate impact into their business models, the movement to categorize, legally support, and rate these businesses has grown. How does becoming a certified B Corp or seeking legal status as a benefit corporation impact a company, drive revenue, and affect customer acquisition? Join this discussion between Andrew Kassoy, co-founder of B Lab, and Shazi Visram, founder and CEO of Happy Family, on how this classification is impacting the way good companies do business.

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Andrew Kassoy
Co-Founder
B Lab

Andrew Kassoy is Co-Founder of B Lab, a nonprofit that is dedicated to harnessing the power of business to solve social and environmental problems. He created B Lab with longtime friends Bart Houlahan and Jay Coen Gilbert. Before leaving the private sector to form B Lab, Andrew spent 16 years in the private equity business, most recently as a Partner at MSD Real Estate Capital, an affiliate of MSD Capital, the $12 billion investment vehicle for Michael Dell. He is a Board Member of the Freelancers Union and the Freelancers Union Insurance Company and a Board Member of Echoing Green, a non-profit venture fund that provides seed capital to emerging social entrepreneurs.