Impact At Work: How to Make and Market Greener Products
About the Webinar
When natural products like Method and Seventh Generation appear on the shelves of your local supermarket, and magazines like Sports Illustrated devote feature articles to sustainability, it’s a sign that the times are changing. Companies like Clorox and GE are shattering the old stereotypes of greener products being ineffective and expensive, and are showing that large multinationals can win in the marketplace with natural, organic, and “eco” products — even during tough economic times. Learn how you can prompt your company to make and market more sustainable products.
Al Iannuzzi, Ph.D. is a Senior Director in the Worldwide Environment, Health & Safety department at Johnson & Johnson where he directs the global Product Stewardship and Green Marketing programs. He has over 30 years experience in the EHS field and leads Johnson & Johnson’s EARTHWARDS™ greener product design process, Healthy Future 2015 product stewardship sustainability goals, emerging issues and environmental toxicology programs. Prior to J&J, Al worked for the NJ Department of Environmental Protection and at an environmental consulting firm. Al received his Ph.D. degree in Environmental Policy from the Union Institute & University in Cincinnati. He is the author of the books including Greener Products: The Making & Marketing of Sustainable Brands (CRC Press 2011).