Impact at Work: Making Money by Doing Good, a Case Study
About the Webinar
Through DIRTT’s innovative approach to manufacturing, product development, and culture they’ve demonstrated that it is possible to drive social, environmental and financial return on investment for all stakeholders. This model is scalable and is a massive competitive advantage. This webinar will walk through how they have had 40% year upon year profitable growth in an antiquated industry, while driving social and environmental value. The conversation will draw on tools that they use like B Lab’s Impact Assessment, Triple Bottom Line, Green Supply Chain, Zero Waste Manufacturing, and the importance of an empowered and transparent company culture.
Houston Peschl is the Director of Operations & Sustainability for DIRTT Environmental Solutions, where he oversees day-to-day activities in the company’s three factories with 750+ employees. As an accomplished sustainability professional (he is a founding member of Calgary’s Professional Net Impact Chapter), Houston leads the CSR initiatives and internationally promotes the blended value business model for this rapidly expanding organization that manufactures a green solution for building interiors. His passion is evident both in his work and in his volunteer efforts as a board member and mentor to many local startups, co-founder of the social enterprise The Collective, and sitting on the Calgary Economic Development Community Roundtable. This work has recently been recognized by Avenue Magazine, and he was awarded the honor of Top 40 Under 40.
When he isn’t working or acting in a voluntary capacity to promote a sustainable movement, Houston enjoys competing at a pro level in Endurance Mountain biking around the world, including a win at the 2012 Xterra National Championships.