Stakeholder Engagement Through Corporate Responsibility
About the Webinar
On this call, Susan discusses stakeholder engagement and mobilization using Avon’s Hello Green Tomorrow initiative as a case study. Susan also covers Avon's process for development of CR programs and how to apply these learnings to create programs with real impact in any business.
Susan Arnot Heaney is Director of Corporate Responsibility at Avon Products, Inc. Her core focus is on the issue of environmental stewardship. She created the Avon corporate responsibility website and launched Avon Hello Green Tomorrow worldwide, representing Avon’s first “green” external mobilization, which received the Ladies Home Journal Do Good Stamp. Heaney began her career at Avon as Director of Global Public Relations and Media Events. In 2002, she was named Director of the Avon Breast Cancer Crusade, and in September 2003 was tapped for the new position of Director of Public Relations and Communications for the Avon Foundation.