Why the Future of Business is Sharing
About the webinar
Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which access to goods, services and people trumps ownership. On this call Lisa explains what she calls the Mesh and reveals why it will soon dominate the future of business. Mesh companies provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Consider the explosive growth of Zipcar, Kickstarter, Groupon, Taskrabbit and more than 4,000 more at: www.meshing.it. Lisa explains how by helping your customers buy less but use more, you can make money, build strong brands, and improve our communities and our planet.
Lisa Gansky is the author of the bestselling book, The Mesh: Why the Future of Business is Sharing and the ‘instigator’ behind the Mesh Directory at, www.meshing.it. She consults, speaks and writes internationally on the topics of currency, trust and the share economy, the social nature of brands, and evolving models for businesses, cities and communities. Lisa is a serial entrepreneur, marketect and environmentalist. She is the founder and CEO of several internet companies and currently serves as Chief Instigator of Mesh Studios.